Alessandro Melandri

Learning from competition

09 Mar 2012

Reacting well to competition requires critical analysis of your own product and its shortcomings, and a complete, open-minded understanding of why people might choose your competitors.

They’re not fanboys. They’re not brainwashed by “marketing”. Your competitors’ customers aren’t passing on your product because they’re stupid or irrational.

They’re choosing your competitors for good reasons, and denying the existence of such good reasons will only ensure that your product never overcomes them.